As the first Baby Boomers start to cash Social Security checks, more and more organizations are catering their products and services to this large, diverse and vital community. Especially challenged in this regard are those who provide services for the aging. Housing, long term care, healthcare, personal services all are needs the Baby Boom generation will look to fill. But traditional messages that have worked with those over 60 in the past are out the window. It's a new day and successful organizations in the next three decades will be those who unlock the key to the boomers.

Matt Thornhill, founder and president of the The Boomer Project, will speak live via webcast May 15 about how to connect with and serve America's largest and most influential demographic group. His presentation will demonstrate how his proprietary research findings from the Boomer Marketing Report can allow more effective communication with this increasingly important cohort. Mr. Thornhill's webcast is presented by The Vendome Group, publishers of Long Term Living for the Continuing Care Professional and the presenters of the Environments for Aging live conference. Mr. Thornhill was a keynote speaker at the recent live conference in Tucson, AZ. The 2009 live conference will be held in Boston.

Presentation Objectives

Participants in this program will:

• Discover why Boomers behave the way they do now (hint: it's rooted in Boomer psychology, sociology and anthropology).
• Learn the importance of structuring emotionally meaningful and positive messages.
• See how to craft messages that are relevant to Boomers.

Who Should Attend?

• C-suite executives
• Adminstrator
• Facilities Planner
• Facility Manager
• Marketing Manager
• Finance Manager
• Finance Provider
• Aging Program Coordinator

About the Speaker

Matt Thornhill
Boomer Project
Founder & President

In short order, Matt Thornhill has positioned himself and the Boomer Project as a leading international authority on today's Boomer Consumers. His opinions and insights are sought by media around the world, and he's appeared on NBC Nightly News with Brian Williams, CBS Sunday Morning, CNBC and in stories on Boomers in BusinessWeek, TIME, Newsweek and US News & World Report, and newspapers like The New York Times, The Washington Post, Los Angeles Times, Toronto Star and countless others.

Matt leads workshops and seminars on marketing to today's Boomers and has presented at national conferences and company events in the financial services, travel and tourism, healthcare, publishing and real estate industries across the U.S., Canada, Spain and even the country of Panama.

He is responsible for overseeing the work for clients by the Boomer Project, which include Pfizer, UBS, Genworth Financial, Hershey Foods, Samsung and Media General. He edits the national research reports and the monthly newsletter, which has 4,400 subscribers. Prior to starting the Boomer Project, Matt spent more than 20 years in the advertising business, working at Ogilvy & Mather and Ted Bates in New York, and The Martin Agency in Richmond.

Matt is also the co-author of the acclaimed new book Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group.

What Is Included?

The CD includes the audio of the presentation, the slides prepared by the speakers and a .pdf file of the slides for printing. Your computer does need an audio component to use this CD. We recommend that you have both Windows Media Player and RealPlayer installed on your machine to ensure the best possible playback.