Filling in the Blanks of an Aging Campus
<< Previous in Long-Term Care Next in Long-Term Care >>

Your Price : $59.00
Filling in the Blanks of an Aging Campus is a webinar presentation that explores successful rebranding and repositioning strategies used at facilities in the long-term care industry.


Repositioning is the most popular buzz word in the senior living industry today, and for many providers it is the difference between thriving and fading away. This panel presentation (with case studies) will illustrate components of successful repositioning efforts and will focus on how to evaluate design and construction options, address political and governance issues, identify one's place and re-brand in the local senior market, and most important, manage the culture change process internally. This session is a must for care-giving teams wishing to remain vibrant and provide compassionate care in the 21st century!

 


About the Speakers

  Eugene Guszkowski
Principal
AG Architecture, Inc.

Mr. Guszkowski has served a wide variety of capacities within the field of architecture. Specializing in design since 1973, he directs all the firm's design activities. He has served as planner, design architect and project architect for a variety of senior living environments located in Arizona, Connecticut, Florida, Idaho, Illinois, Iowa, Michigan, Minnesota, Missouri, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Washington, West Virginia, as well as Wisconsin.

AG Architecture, Inc., is an architectural and engineering firm based in Milwaukee, Wisconsin, which specializes in the design of senior living communities, assisted living facilities and skilled nursing facilities. The firm's work is distinguished by a singular ability to develop environments which create a warm, homelike atmosphere for senior residents, while meeting the practical design needs of both public and private sponsors. The firm currently has a significant number of CCRC's in various stages of development and has ongoing relationships with a number of nationally recognized senior living development consultants.

Mr. Guszkowski received a Masters Degree in Architecture from the School of Architecture and Urban Planning at the University of Wisconsin-Milwaukee. He currently holds architectural registration in 37 states.

 


  Craig Witz
Principal
Witz Company

Craig Witz is the principal of Witz Company, a firm providing development consulting to non-profit seniors housing providers. Prior to forming Witz Company, Craig was a development project manager with both large national and regional seniors housing developers and has worked on both new CCRC developments as well as expansions to existing CCRCs around the country. Craig has worked in seniors housing development for over twenty years and is also a licensed but non-practicing attorney and broker. He has written articles on seniors housing development for Urban Land magazine and spoken at various seniors housing conferences including AAHSA, ALFA & WAHSA. He is based in Madison, Wisconsin.